Reducing Risk In Innovation: A Proven Process

Innovation isn’t optional.To be a standout business and reap the associated benefits, you must prioritise innovation. No matter your positioning, if you sit back and choose not to innovate, your competition will take the opportunity to gain market share.So what’s stopping you? In our experience, the associated risks cause hesitance. It's the fear of failure. Unfortunately, innovation will never be risk-free. It’s not in its nature. Those risks, however, can be managed and reduced.In this video Sam Armondi, George Squair, and Ashley Wood, share Thought Quarter's proven process for doing just that.The outcome? A strong business case to present to stakeholders and the know-how to innovate with reduced risk.